Illuminate. Transform. Elevate.
Auxiliary Logic is the moniker of strategic brand designer Eric Anthony.

Arctic Cat HQ
Strategy, Experience Design, Content, Production

Puma Lab
Strategy, Branding & guidelines, Experience design, Merchandising

Bape x Puma Pop-up
Experience design, Merchandising, Pop-up

Fenty X Puma Launch
Branding, Exhibition Design, Fashion

Puma Bloodbath Launch
Experience Design

Jux Law
Strategy, Naming, Brand Development & Design