Hiding in plain sight.
The North American release of a collaboration between the Japanese style-maker BAPE and Puma didn't hide behind its iconic camouflage pattern. The PUMA x BAPE collection hit the streets with a hyped pop-up shop at the Refinery in NYC. The collection featured some of Puma's most iconic sneaker and apparel silhouettes styled with signature BAPE flavor. The pop-up environment was designed to exaggerate the iconic camo pattern by pairing it with clean lines and contrasting fields of white. The pop-up shuttered within 24 hours after swarms of BAPE fanatics cleaned out all the inventory.