Auxiliary Logic is the moniker of creative director Eric Anthony.
For nearly twenty years, he's helped some of the world’s most recognized brands share their stories, extend their reach and launch their passions. He partners with leaders, visionaries and fanatics to create thoughtful design solutions steeped in strategic insight. He believes in building genuine & enduring relationships with clients, co-workers and collaborators. His work has been recognized by Ad Fed, AIGA, Communication Arts, Graphis, How and Print.
Expertise & Capabilities
Brand Strategy / Research & Insights / Brand Positioning / Content Strategy / Naming / Brand Identity / Visual Systems / Photo Art Direction / Brand Guidelines / Brand Toolkits / Motion Design / Web / Editorial & Catalog Design / Packaging / Environmental Design / Retail Design / Experiential & Event Design / Video
Client Experience
Adidas / AmeriPride / American Public Media / Andersen Windows / Ann Taylor / Arctic Cat / Fireside Hearth & Home / Foot Locker / GE HealthCare / Harvard University / Hormel Foods / Landscape Play Structures / Larson Boats / Lifetime Fitness / LPGA / Macy's / Medtronic / Microsoft / NBC Universal / New Balance / Polaris / Puma / Saint Mary's University of Minnesota / Shock Doctor / Thomson Reuters / Twin Cities Marathon / Quantum Fishing / Under Armour / US Bank / Welly / Zebco / 3M