Auxiliary Logic is the Minneapolis-based design & branding studio of Eric Anthony.
For nearly twenty years, he's helped some of the world’s most recognized brands share their stories, extend their reach and launch their passions. He partners with leaders, visionaries and fanatics to create thoughtful design solutions steeped in strategic insight. He believes in building genuine & enduring relationships with clients, co-workers and collaborators. His work has been recognized by Ad Fed, AIGA, Communication Arts, Graphis, How and Print.
Expertise & Capabilities
Brand Strategy / Research & Insights / Brand Positioning / Brand Definitions / Content Strategy / Naming / Brand Identity / Visual Systems / Brand Guidelines / Brand Books & Toolkits / Content Development / Business Systems / Brand Experience / Web / Mobile / Print (Ad, editorial & catalog) / Packaging (Consumer retail) / Environmental Design / Video (TV & online)
Client Experience
Adidas / AmeriPride / Andersen Windows / Ann Taylor / Arctic Cat / Bremer Bank / Fireside Hearth & Home / Foot Locker / Frabill / Hanley Wood / Harvard Divinity / Healing Haiti / Landscape Play Structures / Larson Boats / Lifetime Fitness / Lutheran Braille Workers / Macys / Mending Kids / Microsoft / New Balance / Puma / Shock Doctor / Thomson Reuters / Tradition Capital Bank / Twin Cities Marathon / Under Armour / 3M