Shifting belief. Breaking conventions.
Thompson Hall, a growing Minneapolis law firm, sought to completely reimagine their brand to reflect its unique collaborative spirit. Seeking to break with conventions in the legal profession, Thompson Hall wanted a progressive new brand that clearly reflected its belief in shifting the the balance of power in law. Moving away from individual names on the door, Jux embodies the law firm's belief that ego-centric, self-serving counsel doesn't empower others. Jux reaffirms the belief that law should empower and serve the people.